Search results for "Commodity fetishism"

Consumption, Sociology of

2001

The sociology of consumption is as old as sociology itself. Its methodological roots lie in the first surveys, which focused on food consumption and were conducted in the middle of the nineteenth century. The aim was to define the level of minimum wage that was high enough to sustain the reproduction of the labor force. However, the prevailing, genuinely sociological approach to consumption is related strongly to the classical period of sociology, when Marx formulated his theory of commodities and commodity fetishism, when Simmel presented his theories of money, style, and fashion, and when Veblen formulated his trickle-down theory. All of these trains of thought were also present in the mi…